Business and proffesional organization certainly use negative messages especially when the bad situations or something happen in the business. We certainly face bad things like a poor service, customer did not satisfaction, undelivered goods and many others. There are two ways to communicate the negative messages like using the direct strategy and indirect strategy.
The direct strategy effectively used
- When the bad news is not damaging
- The receiver may overlook the bad news.
- The organization or receiver prefers directness.
- Firmness is necessary.
The Indirect strategy is effectively used when
- The bad news threatens the customer relationship.
- The bad news is unexpected.
- The bad news is personally upsetting.
- The bad news will provoke a hostile reaction.
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