Chapter 5 - Organizing and Writing Business Messages

Chapter 5 - Organizing and Writing Business Messages





3-x-3 Writing Process according to Guffey's

Prewriting: analyze, anticipate and adapt
Writing: Research, organize and compose
Revising: Revise, proofread and evaluate

Formal and Informal Research Methods

Formal research methods: access electronically, search manually, go to the sourche, investigate primary sources and conduct scientific experiments.

Informal research methods: we look in the flies, talk with your boss, interview the target audience, conduct an informal survey, creating cluster diagrams and brainstorming for ideas.

Organizing Ideas Using Lists and Outlines
There are two outlining formats: format for alphanumeric outline and format for decimal outline.


Organizing Ideas into Patterns

We need to organize ideas into pattern to attract audience attention. There are two pattern such as direct pattern and indirect pattern.
Direct pattern used :
- When the audience seem to be pleased
- midly interested
- neutral

Indirect pattern used:
- If unwilling or uninterested
- If displeased or disappointed
- If hostile

Direct Pattern for Receptive Audiences :